Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in the UK - Q1 2022

In the first quarter of 2022, the delivered meal kits and specialty foods category saw notable activity on the Android platform in the United Kingdom. Here, we analyze the performance of the top 5 apps in this category, focusing on weekly downloads and active users, based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery experienced fluctuating weekly downloads, starting strong with 12.1K in the first week of January and gradually declining to 6.3K by the end of March. Weekly active users showed a similar trend, peaking at 83.0K in early January and ending the quarter at 80.8K.

Gousto saw a significant rise in weekly downloads at the start of the year, reaching 7.4K in the first week of January but then experiencing a steady decline to 3.8K by the end of March. Weekly active users remained relatively stable, starting at 20.4K in late December and fluctuating slightly, ending at 24.2K in the final week of March.

Vivino: Buy the Right Wine had a more modest download performance, with weekly downloads peaking at 1.8K in late December and then decreasing to 694 by the end of the quarter. The app's weekly active users followed a similar pattern, starting at 14.1K and ending at 7.7K.

Green Chef: Healthy Recipes maintained a consistent yet low download rate, averaging around 400 downloads per week throughout the quarter. Weekly active users showed a slight increase, starting at 973 in late December and reaching 1.2K by the end of March.

Naked Wines had relatively low weekly downloads, peaking at 493 in mid-January and declining to 234 by the end of March. Unfortunately, data on weekly active users for this app was not available.

For more detailed insights and further information, visit Sensor Tower.